Don’t miss this great event for Philly Entreps!

Annual PSL Entrepreneur Expo

There has never been a time like the present to start your own business and become successful at what you do best.  Entrepreneurship is hot right now.  You can major in it at college, you can be your own boss, and you can dictate your own future in this troublesome economy.

We find that our business is starting to lean more towards those wanting to get the word out about their venture, or grow their existing business.  Some of the major ways we help these clients is by providing internet marketing campaigns, social media management, research and sales strategy development, website design, and branding.

flip-cam

Enter to win our tricked out Flip Cam.. ours is even hotter!

One great way to get the word out about your business is to network and embrace your local entrepreneurial community.  We are doing just that by sponsoring and attending the upcoming Entrepreneur Expo on March 31st in Philadelphia.  The Expo will have over 200 attendees as well as 3-4 dozen vendors all taking about their passions and dreams!  Not only will we be there to share how our business can help others grow, but we will also be giving away a great tool for growing your business and branding – a Flip video camera! Our custom designed Flip Mino video camera prize will help you start vlogging and recording all your business successes!  So make sure to stop by our booth, share your business ideas, and enter to win the coolest Flip on the market!

More details on the Philadelphia Entrepreneur Expo 2011:

It’s FREE to attend!! The Entrepreneur Expo is a showcase of work by entrepreneurs and the entrepreneurial community. If you’re an entrepreneur, you will be able to talk about your work and hear about the work of others. If you’re interested in new ideas, new business plans, the uses of new technology, or are simply curious about the creative energy in this region, you’ll have a chance to see and meet those beginning to make a difference.

This event is open to the entire community and all are welcome!

Who Will Be There?

Entrepreneurs, students, educators, investors, leaders in the political, legal, and business communities, members of the media, and the public.

March 31, 2011  6 pm – 9 pm

Solmsson Court, Hamilton Hall University of the Arts Pine & Broad

Get excited about the future. Get excited about the entrepreneurial spirit of Philadelphia. Come to the Entrepreneur Expo. Come and see tomorrow, today.

REGISTER:

http://psl.ticketleap.com/entrepreneur-expo-2011/

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What the heck is a Vlog and why do I need one in my biz?

Video Blogs, also known as vlogs, are entries that are primarily composted of embedded video or video links rather than text. Vlogs are taking on almost any topic imaginable from documenting research, to delivering news, to sharing a special moment. Video Blogs have been around for almost a decade, but it was just in the last couple of years that they have become an accepted form of marketing and communication. Vlogging started gaining momentum in 2005-2006 with the launch of YouTube and then the creation of the first annual video blogging awards – the Vloggies in November of 2006!

And the users of video blogging might surprise you. While all vlogs are experimental, some have a little further reach than others. Politicians are hosting their own vlogs to share information and answer questions. Radio and TV shows are using video blogs to interact with more listeners and viewers. Even iTunes allows you to upload video through their podcasts!   Check out a sample here:

There are many sites to host your video blog. If you already have a blog check there first, as almost all allow video uploads. Some good sites for hosting a blog as well as a video blog are WordPress, Blogger, and Typepad. If you are launching with just a vlog then look into a video hosting site.  Sites like WordPress have specific video themes (skins) that you can purchase to kick up your vlog.  We went with a Woo Theme, “Groovy” to host our vlog, www.watchuslaunch.com.  Install some google analytics and you’re good to go!

Tip:  To shoot easy video for your vlog, check out a Flip Cam- available at Best Buy, etc for around $100!  This cool, palm-sized camera has a built in USB port that snaps right into your computer.  Just shoot, flip and upload it right to your YouTube account.  And it even comes in cool colors like pink, orange and green, so you can fully personalize your vlogging experience!

Getting your message out there: Whether you want to share your birthday party video with your sister, show a new product about to be released to your end users, or just give some insight into starting a business (www.watchuslaunch.com) you have to promote and market your vlog. Social media tools are an excellent grass roots campaign starter. Depending on the scope of your reach you may just want to keep the videos public on YouTube and promote them within your industry circle. Either way, using RSS allows others to subscribe to your site or have your content feed into their reader. This is simple if you have an existing blog that you can add your video to. Record yourself, post it, and share it! We hope to hear about more of your joining the video blogging world!

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