Blog, Blogging, Video Blogging – How much is enough?
Social Media is all the rage right now, and rightfully so. Where else can you tap into your target market, share your content, and even get their feedback? One of the other big draws to social marketing is the affordability. One aspect of social media that is often overlooked is blogging. Blogging is creating posts online, relating to a specific subject, your business, your passion, your hobby, or just what you happen to see that day walking to work. There is no right or wrong answer about what to post, as long as you keep it clean and are sharing relevant information.
Did you know that it is National Blog Posting Month? Of course you did because you are in touch with the latest trends and have your pulse on the social market. And if you didn’t know about NaBloPoMo09 then don’t think your career is doomed, just get involved with the internet and become active in social media campaigns, namely blogging! Blogging is also good for the environment, it saves trees, it lets you share your thoughts with your target market in a non-intimidating manner, and it is low cost.
In case you are not a blogger, here are some more reasons for you to become a believer. Blogging helps improve your search engine rankings through easy to implement SEO, increases your customer base, and gets your name and brand out there to your target market. Blogging is just journaling online and can live on a variety of free and inexpensive hosting sites once you figure out a catchy domain name for your blog! This blog becomes your first image and your web page to promote your brand.
If you are running a blog, good for you! Share it with us in your comments and we will take a peek and hopefully learn some new information or at least have a good read! Do you have a good audience for your blog? While we are proud of you for getting your thoughts and ideas out there, how effective is your time being spent if no one is listening? Marketing, email campaigns, and building an audience is an essential part of your social media, namely blogging, campaign.
Have you thought about video blogging? Vlogs are more involved that posting a video of you talking on your website. A Vlog is more along the lines of a video journal or a video post as just another way to share your information. You can vlog on anything you can blog on; for example we vlogged about the launch of our business! I can’t tell you how many takes we did some days and how much fun we had documenting this process in such a unique way. It sure beat coming home after a long business development day and feeling obligated to write a long blog post. Check it out if you want some good insight as well as some good laughs! http://www.watchuslaunch.com
At the end of the day, blogging and vlogs are just good business practice. Take a moment to set yours up, talk to a friend, or call us to make it happen. As long as the content is relevant and interesting keep on posting!
What the heck is a Vlog and why do I need one in my biz?
Video Blogs, also known as vlogs, are entries that are primarily composted of embedded video or video links rather than text. Vlogs are taking on almost any topic imaginable from documenting research, to delivering news, to sharing a special moment. Video Blogs have been around for almost a decade, but it was just in the last couple of years that they have become an accepted form of marketing and communication. Vlogging started gaining momentum in 2005-2006 with the launch of YouTube and then the creation of the first annual video blogging awards – the Vloggies in November of 2006!
And the users of video blogging might surprise you. While all vlogs are experimental, some have a little further reach than others. Politicians are hosting their own vlogs to share information and answer questions. Radio and TV shows are using video blogs to interact with more listeners and viewers. Even iTunes allows you to upload video through their podcasts! Check out a sample here:
There are many sites to host your video blog. If you already have a blog check there first, as almost all allow video uploads. Some good sites for hosting a blog as well as a video blog are WordPress, Blogger, and Typepad. If you are launching with just a vlog then look into a video hosting site. Sites like WordPress have specific video themes (skins) that you can purchase to kick up your vlog. We went with a Woo Theme, “Groovy” to host our vlog, www.watchuslaunch.com. Install some google analytics and you’re good to go!
Tip: To shoot easy video for your vlog, check out a Flip Cam- available at Best Buy, etc for around $100! This cool, palm-sized camera has a built in USB port that snaps right into your computer. Just shoot, flip and upload it right to your YouTube account. And it even comes in cool colors like pink, orange and green, so you can fully personalize your vlogging experience!
Getting your message out there: Whether you want to share your birthday party video with your sister, show a new product about to be released to your end users, or just give some insight into starting a business (www.watchuslaunch.com) you have to promote and market your vlog. Social media tools are an excellent grass roots campaign starter. Depending on the scope of your reach you may just want to keep the videos public on YouTube and promote them within your industry circle. Either way, using RSS allows others to subscribe to your site or have your content feed into their reader. This is simple if you have an existing blog that you can add your video to. Record yourself, post it, and share it! We hope to hear about more of your joining the video blogging world!
The Basics of Social Marketing – Is it Meaningful?
Social Marketing through social media is a hot buzz word right now, but it actually has some weight to it, so it is time you put together your social marketing campaign. There are a plethora of social media outlets to tap into, but for this free marketing to pay off and grow your business you need to focus your efforts on what is meaningful. Here are just the basics to consider when planning your campaign.
Twittering can be fun as well as lead generating! Twitter is essentially mobile blogging and an easy way to share thoughts while keeping up with fellow enthusiasts, industry professionals and friends. Be leery of the proposals to grow your followers to 10,000 with one easy step. Do you really want that many followers? Is it meaningful? http://twitter.com/EntrepEntourage
Facebook is the next generation of Myspace. Facebook allows you to create a business page, let others comment on it, find old friends, make new friends, and send group emails. Facebook needs special attention to not become a sales tool. It will be more meaningful as a marketing tool. http://www.facebook.com/people/Cheryl-Lever-Amaya/1587900093
LinkedIn should also be a part of your social marketing campaign. This site is strictly professional and great for networking with specific target markets. Use LinkedIn for press release circulation, Q&A from industry specific groups, and as a place for meaningful professional associations. http://www.linkedin.com/in/cherylamaya
Blogging lets the world know your thoughts, your actions and your intentions. It is a great way to get your name circulated to establish your brand. Blogs can feed into almost any social media site. Video blogging is also starting to break ground; even Barnes & Noble are video blogging to give you the experience of chatting with a knowledgeable bookseller on the Internet!
Yelp is a user-generated review site for all businesses and services and is organized by geographic location. You, your family, your neighbors, your friends, and your customers need to Yelp about your business. Not only is this a great social marketing tool and a way for potential customers to find your products and services, but it also is a free tool to get feedback and constructive criticism without having to ask for it! Absolutely meaningful.
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Entrepreneur’s Entourage: Customize * Strategize * Organize * Realize
Next Social Media update: Tools to use to make your social updates more productive.
